Jacklin Tzocheva joined the Coca-Cola HBK Bulgaria team in 2018 and has more than 18 years of experience in the field of corporate communications, government relations and communications with institutions and media, corporate social responsibility and employer brand building in international companies and organizations in a number of sectors – media, education, FMCG, human rights organizations, and a number of markets – in the Balkans and Europe.
Her interests are focused on creating and managing partnerships with governmental and non-governmental organizations, businesses, media, institutions and opinion leaders, as well as contemporary trends in advocacy and attitude change, sustainable development, diversity, equality and inclusion in the workplace. as well as creating communities.
Jacqueline has a bachelor’s and master’s degree in “Public Relations” from Sofia University “St. Kliment Ohridski”. She has attended a number of international trainings related to trends in the development of diplomacy and strategic advocacy, media and brand identity building, ESG, changing public attitudes and others.